For as active as iPhone application development community is, achieving success in iTunes has been an elusive affair for those who participate in this vertical. The two main obstacles presented to anyone who wants to create an iPhone applications are: one, finding resources/developers with the right skill set; and two, marketing the application after the application has been submitted. The bad news is Apple keeps iTunes a black box. Unless your application has been reviewed or mentioned on review sites or blogs, no one will be able to find your application outside of iTunes. This makes marketing your application relatively difficult. Here’s the good news: the cost to build an iPhone application should come down substantially as it no longer requires a developer with an exclusive knowledge to a specific technology to build an application for iPhone.
The implication for this phenomenon is a curious one: how will Apple respond to the rush of new applications when the floodgates are finally open? Will Apple still be able to keep its manual review process intact? When the market is saturated with developers and applications, will Apple be able to to maintain iTunes exclusive distribution channel and continue to motivate merchants to participate?
How all of this will affect Apple or iPhone developers is yet to be seen. However, one thing that seems to be true is that when given enough demands, people will find ways to liberate a technology regardless of how businesses are structured around it.